![]() ![]() The teams at Semrush know that their target audience wants to get better at SEO, so they regularly publish search engine tips and insights. The SEO platform Semrush understands this well. As such, one of the best ways to attract the attention of LinkedIn users is by providing high-value information that they can use at work. While cat videos and dance challenges reign supreme on platforms like TikTok, LinkedIn is all about helping people improve their work lives. However, t’s important to understand the types of content that work best on a professional social network like LinkedIn. According to Insider Intelligence, 73% of LinkedIn users trust the site to protect their privacy and data, compared to just 54% for Facebook. Not only is it the largest professional social network (with almost 800 million members), LinkedIn is also the most trusted social site on the web. If you’re crafting a social media campaign for B2B leads and buyers, LinkedIn should be on your priority list of social networks. Best B2B digital marketing / social media campaign example More importantly, you’ll gain insights and inspiration to fuel your own B2B marketing efforts. ![]() You’ll also learn what strategies and tactics work best for different platforms and how to use various digital channels to your advantage. Specifically, we will discuss B2B marketing campaign examples in the following areas:īy the end of this article, you will have a better understanding of what it takes to craft a killer B2B marketing campaign. We’ll also talk about the online marketing services and platforms that powered these campaigns and share best practices that you can use in your own efforts. We’ll list some of the most notable marketing campaigns in the B2B realm and shed light on what made them so successful. That’s why when crafting campaign ideas, it helps to look at some of the best B2B marketing examples that have worked in the past.Īnd that’s is exactly what we’ll tackle in this article. Industry data shows that 75% of B2B companies spend at least 4 months to win a new customer, and the average sales cycle length for B2B SaaS companies is 83 days. ![]()
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